Why Should Societal Leaders Capitalize on Social Media in the COVID-19?
August 25, 2021
Our observations have shown that in times of crisis, leaders who know how to take advantage of social media will push through and move faster.
The epidemic of COVID-19 has become a driver of change. We need a different form of leadership, both individuals and organizations with a greater purpose, in order to build a sustainable environment for our employees. Societal leaders are the solution. They represent their organizations, branches, departments, or themselves as well as the country.
Each societal leader owns certain capacities. Some people have the extraordinary ability to nurture others; other people are exceptionally able to inspire and influence people to obey each other. Some people are able to behave in the face of fear, and others have a characteristic capacity to look at the world in ways others cannot. However, our observations have shown that in times of crisis. leaders who know how to take advantage of social media will push through and move faster. Let’s examine how capitalizing on social media can help societal leaders effectively lead their organizations through the pandemic.
Social media is one of the most effective communication tools today. It turns our entire business into a visual square – an online social community. Furthermore, online communication remains intimate; everyone is involved on their own computer, and so there is a sense of direct communication and talk. If this method is efficiently utilized by leaders, change efforts can be easily diffused (and monitored); failures and roadblocks can be found and corrected much faster. And not only leaders can communicate more effectively, employees also have a voice and get more involved.
Many of us have participated now in social media talks, blogger riffs, G+ Hangouts and webcasts, where activities take place. As a result, employees now have access to technologies that allow them to communicate with coworkers at any time and from any location. However, connection does not always lead to collaboration. Thus, leaders can promote knowledge sharing and encourage communication by letting their employees freely post a status, a video, a photograph, share an article, then people start commenting, debating, sharing opinions, and inspiring one another. That’s how creativity is unleashed through collaboration.
Social media is a wonderful way to learn and create communities. It transforms a company and a social business into a multinational classroom. All necessary knowledge that had to be learned using obsolete and troublesome methods can now be reviewed through devices as convenient as our mobile phones. Thus, thanks to technological advancements, leaders now can utilize social media as an online training tool to provide their employees with on-the-job product training, or educate them on the importance of soft skills in the workplace.
Every employee (and leader) can participate on a different, extremely personalized level through social media. This is an incredible moral developer. Just when you feel you can express, get support and be part of a group, your mindset changes profoundly. When people are engaged, they feel respected and valued. And as they do, they dig harder, they offer more, they’re simply happier.
Social media allows leaders to keep in touch with what’s happening in close to real-time. Successes are revealed more quickly, and resources can be added to parlay or sustain the gains. Setbacks can be easy to detect and can be cut, adapted, or enhanced. Social media produces a vulnerable, receptive, and exposing central nervous system. Social media has a rhythm and a heartbeat, and leaders need to understand how they can respond and control the rhythm. When they do, they find a new pair of eyes and ears.
The use of social media is rapidly changing. This is how social media is being described: increasingly entertaining, diverse, and sophisticated. YouTube, Instagram, Pinterest, Twitter, G+, are delivering innovative resources for social networking pioneers and workers. Consider guides and videos produced by employees. You can be inspired by your smart, savvy employees.
Great leaders and great employees enjoy what they are doing. There are, of course, days (weeks, months) that are festivals of stress, stress conferences, and snapshots, but the more you are enjoying, the happier you are. And social media is a wicked blast. It links us with each other, gives us an opportunity to be our best in a public setting, represents our creativity and our sense of humor, and is only a fabulous weapon if you take a chance.
It was really gratifying and inspiring to see millions of people tap into social media and society building electricity. Large and tiny, profit and non-profit organizations are using this developmental spring in fresh and innovative ways. How can you get social media to the next level?
As the leading human resources consultant in Vietnam, Talentnet has years of experience in consulting organizations to be more responsive with the market by providing the prevalence of workforce strategies in different business scales. Contact us to learn more about societal leadership and find a societal leader ready to do your work.