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VIP Relationship Manager

Hanoi
| Due Date: Aug 19, 2022
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FMCG

Responsibility:

  • Development of the HNWI consumer engagement program & strategic roadmap
  • Working with the marketing team (Market Company and HQ), identify appropriate partnerships with luxury brands that already have direct relationships with our target consumers as well as prestige non-traditional channels eg.. wedding planners, luxury event planners, concierge networks, private yacht and jet companies.
  • Maintain one-to-one contact and correspondence with identified top consumers of prestige brands, building strong relationships.
  • Create, populate and manage a clearly segmented database and calendarize CRM program supported by the Assistant VIP Relationship Manager.
  • Activate through consumer engagement experiences the database with targeted executions, supported by the Assistant VIP Relationship Manager
  • Develop and manage the invitation lists for key events and liaise directly with target tribes in attending events.
  • Leverage existing networks to generate referral network extensions to our prestige brand target consumer
  • Build collaboration network of other VIP relationship managers (Chanel, Gucci, Bank loyalty managers etc) to leverage
  • Attend prestige brand events – both those that are sponsored, but also to include networking opportunities within the target tribes to build network
  • Identify limited product editions and personalized product / gifting opportunity for key HNWI contacts.
  • Lead the creation a strong internal network within company and the individuals in other Regions and Market Companies who are dedicated to the Prestige / Luxury Commercial Teams to facilitate introductions and opportunities for the target end consumer when traveling.
  • Work closely with the brand team and guide on the development of clear tribal direction and strategy, supported by actionable sponsorship directions
  • Monitor and control A&P & T&E spend to be in line with the agreed plans in and assess ROI.
  • Leverage different resources (agencies, brand companies, sales teams and wider network) to collect market intelligence and competitive information to continuously provide insightful recommendations
  • Develop strategy for the effective enhancement of the prestige element Le Cercle.
  • Facilitate the introduction to E-commerce network and work closely with E-commerce team to ensure smooth process.
  • Work closely with Prestige brand manager to identify appropriate opportunities for bespoke engagement space/(s) for Maison Le Cercle and lead the engagement program development and execution.

For more information, please contact

Ms. Nguyen Thi Quynh Mai (84) 24 3936 7618 - Ext: 139
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FMCG

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