Commercial Manager- Export Sales Director (Fresh Beverage)

RESPONSIBILITIES:

The Commercial Director will be responsible for driving, develop the commercial strategy and business development activities to meet the company’s goals, ensuring profitable & sustainable growth while developing a commercial presence in international markets. This role plays a pivotal role in driving revenue growth, expanding market share, and ensuring overall commercial success

Strategic Planning:

• Develop and implement the commercial strategy aligned with the overall business goals;
• Identify market trends, opportunities, and threats to inform strategic decisions;
• Collaborate with other executives to align commercial objectives with the company's mission and vision

Business Development:

• Identify new business opportunities and market trends to drive growth and expansion from different countries;
• Plan, design, develop different sales activities by understanding the customer's needs and requirements;
• Cultivate and maintain relationships with international clients and partners to enhance business opportunities
• Drive the development of new business ventures, partnerships, and collaborations to expand market reach;
• Develop a disciplined sales forecasting process to ensure the accuracy of sales forecast information for company use

Marketing Management:

• Identify and evaluate new market opportunities for business growth and execute effective marketing campaigns, brand positioning, and promotional activities to enhance brand visibility and market share;
• Monitor and analyze market trends, competitor activities, and customer behavior;
• Represent the company at conferences, trade association meetings, and exhibitions to promote the company & products

Product Development:

• Lead the product development and research team in creating innovative and market-leading products;
• Conduct thorough market research to identify consumer needs, trends, and opportunities for product improvement;
• Make suggestions to improve the product based on the feedback received from the customers;
• Foster a culture of innovation within the product development team, encouraging creative thinking and the exploration of new technologies and ingredients;
• Stay abreast of industry advancements and technological innovations to ensure our product portfolio remains cutting-edge

Financial Management:

• Set and achieve revenue targets for compay, closely monitoring financial performance and implementing corrective measures as needed;
• Develop and manage budgets for Commercial divisions, optimizing resource allocation for maximum efficiency;
• Develop/manage international sales & operating budget.

Compliance and Risk Management:

• Ensure compliance with international regulations and standards governing the food and beverage industry for both commercial and product development functions.
• Implement effective risk management strategies to safeguard the interests of the company

Team Leadership:

• Provide inspirational leadership to both the commercial and product development teams, fostering a culture of excellence, collaboration, and innovation.
• Mentor and develop team members to enhance their skills and contribute to overall team success.
• Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieve and monthly sales target and KPI target are met.
• Perform other tasks as assigned by CEO

REQUIREMENTS:

• Bachelor's or master's degree in business administration, Economics, International Trade or a related field
• Min 10 years of experience in management level international business in F&B field and at least 8 years of experience in the same position or higher;
• Strong knowledge of the global market, including regulatory frameworks, market access, and industry trends;
• Multi-state operations management experience
• Understanding of international variances in cultural and legal issues pertaining to sales
• Willing & able to travel