Company Review: The New Trend That Brings Millions Of Views For HR And Many More Likes For Business
May 11, 2022
With the new trend of revealing their workspace and jobs through vlogs, Gen Z has inadvertently brought back the employer branding competitivity among businesses to approach the young talents.
Company overview – a single review clip can “beat” all the articles
According to a report from PwC Vietnam, Gen Z will account for up to one-third of Vietnam’s labor market by 2025. To attract this young generation many businesses are trying to “rejuvenate” by actively keeping up with the latest trends and memes; also, the CEO image is gradually being replaced by a more active and youthful image.
When businesses gradually “open” to trendy topics, Gen Z will also be motivated to create new trends, inspired by their office life. Instead of the usual company introduction articles and recruitment information, many big companies have expanded the field and actively appeared on other social platforms. Big companies like Amazon, Mountain Dew, NBC Saturday Night Live, The Takeaway, etc. are getting more “active” on TikTok, the platform that attracts up to 55% of Gen Z to spend an average of 80 minutes a day, according to a survey by Time Universal.
“One of the most effective ways to increase the competitiveness of the employer branding is to let potential talents observe the working environment through the current employees. Company review vlog not only attracts great attention on social platforms but also helps to increase trust and a good impression for businesses, increasing the ability to attract talents, especially the young generation.” Ms. Nguyen Thi An Ha – Director of Marketing and Strategic Cooperation of Talentnet Corporation commented on this potential “playground”.
Interactive activities on new platforms are good ideas to help build employer branding and connections with young employees, at the same time utilizing their influence on social networks and increasing the chances to approach potential talents. According to Ms. An Ha, leaders can consider two “leading” approaches so that each employee becomes an influencer of the company’s culture.
“Extend” the boundaries – employees feel free to share
Every business has its requirements and regulations for employer branding. However, instead of controlling social media activities, the company can “extend” the boundaries so employees can be free in expressing their thoughts and perspectives. This also helps businesses get closer to their employees and creates a friendly and positive company image as well as increases employees’ pride and attachment toward the workplace.
Invest strategically and turn trends into “weapons”
According to a LinkedIn report in 2021, Gen Z is looking for a dynamic working environment where they can learn new things and perfect their skills. Therefore, not only paving the way for the company development trend but businesses also need to shape a sustainable and tempting talent compensation strategy, as well as clear and appropriate development orientations. At the same time, businesses also need to provide a corporate culture where all efforts of employees are well-appreciated. Together with a sustainable HR strategy, all the trends as company reviews are a great resonance to spread corporate image.
Above all, corporate integration efforts to capture the insight of young employees as listening and facilitating learning will be the “key” to their hearts and bring them the joy to share their pride in the company.
Source: Kênh 14